📊 获客成本 CACCAC Calculator
营销支出 ÷ 新客户数 = 获客成本。本地处理。可设置「营销支出」、「新客户数」。Marketing spend ÷ new customers = CAC. Processed locally. Settings: Marketing spend, New customers.
使用说明与常见问题How-to & FAQ
「获客成本 CAC」是什么？What is the CAC Calculator tool?
营销支出 ÷ 新客户数 = 获客成本。本地处理。可设置「营销支出」、「新客户数」。Marketing spend ÷ new customers = CAC. Processed locally. Settings: Marketing spend, New customers.
如何使用「获客成本 CAC」？How do I use the CAC Calculator tool?
在「获客成本 CAC」中，填写「营销支出」、「新客户数」等参数，结果会随输入实时计算并显示在下方。In the CAC Calculator: Fill in "Marketing spend", "New customers"; results are recalculated instantly as you type.
营销支出要包括工资吗？Should marketing spend include salaries?
看你想算哪种 CAC。只算广告费得到的是付费获客成本；把销售和市场人员工资、工具费用也算进去，得到的是完整获客成本。本页只做 支出 ÷ 新客户数。It depends on which CAC you want. Ad spend alone gives paid CAC; adding sales and marketing salaries and tools gives fully loaded CAC. This page simply divides spend by new customers.
能举个计算实例吗？Can you show a worked example?
例如在「获客成本 CAC」中填 营销支出 = 10000，新客户数 = 100，结果区显示：获客成本 CAC：100.00；支出：10,000.00；新客户：100For example, entering Marketing spend = 10000, New customers = 100 in the CAC Calculator gives: CAC: 100.00; Spend: 10,000.00; New customers: 100
哪些输入会被检查？Which inputs are validated?
「获客成本 CAC」会检查这些输入——「营销支出」、「新客户数」：必须填写，不能为负数；绝对值超过 10¹⁵ 的数也会被拒绝。不符合时结果区显示具体提示，不会给出数字。The CAC Calculator checks its inputs — "Marketing spend", "New customers": required, cannot be negative; numbers above 10¹⁵ in absolute value are rejected too. When a value fails, the result area names the problem instead of showing a number.
有哪些选项可以调整？What options can I adjust?
「获客成本 CAC」的设置：「营销支出」默认 50000；「新客户数」默认 200。每次生成结果都按当前设置处理。Settings in the CAC Calculator — "Marketing spend" default 50000; "New customers" default 200. The result always uses the current settings.
计算结果可以作为最终依据吗？Can I rely on the result?
「获客成本 CAC」按标准公式计算，结果仅供参考；实际金额以银行、券商或税务机关的规则和四舍五入方式为准。The CAC Calculator uses standard formulas and is for estimation only; actual figures depend on your bank, broker or tax authority's rules and rounding.
「获客成本 CAC」免费吗？需要注册吗？Is the CAC Calculator free? Do I need an account?
「获客成本 CAC」完全免费，无需注册或安装，打开网页即可使用，手机和电脑都能用；输入的内容只在你的浏览器本地处理。The CAC Calculator is completely free with no sign-up or install and works on phones and desktops; what you enter is processed only in your browser.